Persuading speech

If you are going to persuade someone to do something for you, buy your product, believe in your argument or donate money to a charity, you can try the following devices:

Make it sound as if it is important. Explain what savings you will make, what wonderful things that you will get with it and what prizes you could win. Appeal to their feelings and emotions: make them feel sympathy, empathy of feel guilty! If you are raising money for a charity make them feel guilty if they don't donate. Threaten them - tell the person what will happen if you don't get what you are asking for. make it sounds as though their doing what you want is crucial. Ask rhetorical questions - questions that don't actually require an answer, like 'Do you want all the children in school to suffer!', or 'Can you really live without this marvellous pen?' Make use of three part lists - three reasons, three benefits, three emotive words. Give your audience strong statements of belief; then go on to justify and expand your ideas. Use strong adjectives ('best', 'most important', 'stunning' and verbs 'will', 'need', 'must', 'should', 'could'. Use the first person 'I'/'We' to make your writing strong and personal' use the second person 'you' to involve your audience. Show, where appropriate, that you can employ formal language. Finally, organise your writing in paragraphs and link ideas by connectives like 'however', 'although', 'whereas'. Good luck and let me know if you have any further queries!