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What is the marketing mix?

What is the marketing mix?

Emma

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chuck
13 May 2013
watch this video
chuck
13 May 2013
The Marketing Mix is a key tool used by marketers. It usually comprises of 4P's but has been extended to 7P's. The 4P's include Product, Price, Place and Promotion, whereas the 7P's add on Physical Environment, Process and People. 
kira1234
06 September 2016
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